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Tuesday, January 17, 2006

Byline: LAUREN BECKHAM FALCONE

Furrowed foreheads, relax. A new trend is surfacing in skin care, much to the delight of the wrinkled yet squeamish, who swoon at the thought of getting toxins injected into their face just to look smoother:

Just say no. To needles.

"I think women my age (52) and younger have seen so many people who have that look of surgery or Botox and they hate it," said Dr. Gregory Bays Brown, author of "About Face: A Plastic Surgeon's Four-Step Non-Surgical Program for Younger, Beautiful Skin (Ballantine Books, $24.95). "When you want to say to someone `My, you've had a face lift!,' that's not a compliment. And women in my generation and younger don't want that."

And companies are delivering.

At www.sephora.com, there's a whole marketing movement afoot:

** "Lipfusion: No needles. No waiting. No kidding."

** "Protox Wrinkle Treatment: No needles. No surgery. No acid peels."

** "Bye-bye Botox. OHT Peptide-3."

Bliss Spa is offering No-Motion Lotion, which promises a "painless, nonprescription wrinkle-reducing alternative to the dreaded needle."

Freeze 24.7's tagline is "Nature. Not Needles."

"I think all of us fall into two camps," said Eden Grimaldi, spokeswoman for Freeze 24.7. "There are those who will do anything and risk anything to look younger. And then there are the rest of us, who are looking for an alternative."

Freeze 24.7's Anti Wrinkle Cream is one. It claims to work immediately, relaxing wrinkled zones with its Gamma Aminobutyric Acid, which is produced in the body as a natural muscle relaxant, much like melatonin works as a natural sleep agent.

"The reason it's so popular is that it works on contact, so once you try it in the store, you know you're going to get results," Grimaldi said.

If the Botox and topical creams have anything in common, it's the price. A few shots might cost you $500, an ounce of Freeze 24.7's Anti-Wrinkle Cream will put you back $115.

Dr. Brown, who also has a line of skin-care products, said the skin-care industry is much different than it was a decade ago.

"Until AHAs came out in the '80s, every wrinkle cream was essentially a moisturizer," he said. "But since then, there have been a lot of advances in skin care and people want it. I think people are also turned off by the over-the-top marketing and advertising. It's truly not health care anymore. It's product. Which has changed the face of . The pendulum is swinging back."

COPYRIGHT 2005 Boston Herald



The Atlanta Journal and Constitution



11-12-2004



What DO you get for $9,300?

Byline: MARLON MANUEL STAFF

Edition: Home

Section: Living



Politics, at times, is about saving face --- not paying for one.



Linda Schrenko may be confronted with both.

On Wednesday, a federal indictment charged that the former Georgia school superintendent and past gubernatorial candidate stole $500,000 in taxpayer money.



The 18-count indictment contends that Schrenko, who acknowledged two years ago that she had a face-lift, spent $9,300 of the money on cosmetic surgery.



But for anyone with $9,300 to spend on a nip and tuck, how far will her dollar --- let alone her face --- stretch? Plastic surgeons provided us with a buyers guide to surgical makeover.



--- Marlon Manuel



UPPER



$9,300: Could spend the whole kitty tightening the eyebrows and lifting the eyelids, upper and lower. If you wanted to spread your $9,300 out, consider skipping the browlift and fork over about $5,000 for a lid lift, saving the rest for the lower part of the face. Could also spend $300 per Botox treatment.



MIDDLE



$5,000: Adjusting the honker blows a lot of dough. Unlikely that a 54-year-old woman would get a nose job. Advice: Save your cash.



LOWER



$8,000: Resculpting or removing fat pads in the cheeks and reducing rooster neck constitutes the basic face-lift. Quotes across the country could range from $5,000 (new surgeon trying to get business) to $40,000 (name brand doc). Surgery with a hospital visit costs more.



Sources: Atlanta plastic surgeons Drs. Diane Alexander, Sheldon M. Lincenberg and Arthur Simon



Illustrations/Photos:

Photo

Mannequin

Photo

2002 Schrenko cosmetic surgery

Photo

1998 Schrenko



(Copyright, The Atlanta Journal and Constitution - 2004)